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Free Shopify launch checklist
Everything to check before you open your store, in plain English.
To keep a copy, use your browser’s Print command on this page.
Before you hire anyone
What a store needs
A theme, products, payments, shipping, policies and basic SEO.
What you pay others
Shopify's plan, optional themes and apps, a domain, payment fees.
How to choose a package
Match it to your number of products and countries.
How to stay safe
Never share your password; use collaborator access.
What to prepare
Logo, product list, photos, shipping rules, payment provider.
The checklist
Tap an item to tick it. Ticks aren’t saved, so print the page to keep track.
Settings
Store name, contact email and sender email set
Store currency chosen (hard to change after your first order)
Time zone and weight units set
Collaborator and staff access reviewed
Pages and policies
Home, About, Contact and FAQ pages ready
Refund, privacy, terms and shipping policies filled in with your details (Shopify's templates help; this isn't legal advice)
Contact details customers can use
Products
Titles, descriptions and prices on every product
Variants and SKUs set
Photos on every product and variant
Stock tracking on or off, as you want
Collections and menus organized
Payments
Payment provider approved in your name
Manual methods added if you use them
Test order completed and then cancelled or refunded
Shipping
Zones for every country you ship to
Rates and any free-shipping rule
Product weights added
Delivery times shown to shoppers
Taxes
Tax settings reviewed for where you sell (ask a tax adviser; this checklist isn't tax advice)
SEO basics
Page titles and descriptions
Image alt text
Clean product and collection links
Sitemap submitted in Google Search Console
Test order
Real test order placed on your phone
Order confirmation email received
Order visible in your admin
Opening the store
Domain connected
Store password removed
Shopify plan chosen before the trial ends
A way to pay Shopify's US-dollar bill
Want it done for you?
Essential Launch
Best for: One small range, launching fast
$
399
USD
5–7 working days
Free Shopify theme installed and branded
Up to 15 products and 3 collections
1 payment provider + manual methods, tested
Good first choice
Complete Launch
Best for: Most first-time founders
$
799
USD
10–12 working days
Theme branded and home page sections arranged
Up to 50 products and 10 collections
Up to 2 payment providers + manual methods, tested
Catalog Launch
Best for: Larger catalogs and several markets
$
1,499
USD
15–20 working days
Theme branded plus extra page templates
Up to 150 products and 25 collections
Up to 3 payment providers + manual methods, tested